In March 2020, Riddhi — then a fashion entrepreneur — sat in prayer and asked God, “Do I really want to be a fashion entrepreneur?” When she finally opened her eyes, she knew: she was meant to help mothers. She created the Easy Parenting Formula and launched EPH.

✿

“Every mother has the power to change her world — and through her world, to change the world.”

FOUNDER AT A GLANCE

FOUNDED

2020

Born from a single belief

FOUNDER

Riddhi Deorah

India’s leading Parenting Coach guiding thousands of mothers

COMMUNITY

50,000+

Moms on a mission

REACH

875k+

Instagram followers

AUTHOR

2024

The Mother: You Are More Than Enough

KEY MILESTONES

2011

2011

Lived alone for the first time and moved to Cambridge, UK.

2013

2013

Returned to Kolkata, India, after completing a Master’s in Economics from the London School of Economics and Political Science, UK. Founded her company, TSG Fashions, and became a top seller on Flipkart and Snapdeal.

2015

2015

Got married and moved to Gurgaon; launched her fashion label, Riddhi & Revika.

2017

2017

Became a mother to her wonderful son.

2020

2020

Created the Easy Parenting Formula and launched Easy Parenting Hub with a vision to help mothers build happy homes for happy families.

2024

2024

Published her first book, The Mother: You Are More Than Enough.

∞

Future

To build the world’s largest community of God-Conscious mothers who nurture God-Conscious children.

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